mjc1's posterous http://mjc1.posterous.com nontourage.posterous.com's little bro posterous.com Fri, 18 Sep 2009 06:19:00 -0700 stupid? http://mjc1.posterous.com/stupid-194 http://mjc1.posterous.com/stupid-194

Funny_snickers_5

My first post. This will be a place where I will post the innocuous, silly and hopefully thought provoking ideas and things for friends and family..I'm still not sure I have anything worth reading (expectation setting)- thats why I havent done this B4- but I've been encouraged, so here we go..

stop back anytime...

This is the first because I think the new snickers campaign is half clever- nougatary type ads (featuring adam Vinatieri colts kicker and other players with a play on their names) aimed at football/sports fans, and half is reallllly stupid. Evidenced here. If they are going after generation zed (dorks, guys that dont know what theyre in for/this guy) I think they may succeed. I'm kidding. Seriously, this ad works because guys like me post it and talk about (dont you want a snickers now?), it fails in diminishing the brand by presenting the newly banal- its really lazy and says "shut your piehole" in a different way. It's doubtful, but it may be a great ad because I may well be suffering bad/silly ad fatigue fatigue. Just like I am suffering from Healthcare and Kanye West fatigue...

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